Wine & Spirits Engagements by Campaign Post
Four Brand recipes were more engaged than others with Recipe 10 being the clear winner in popularity. Other recipes tended to be engaged 10-20 with a very low engagement for Recipe 9. TapScanTM data can be used to determine if a campaign content is successful. Lack of engagement could be due to poor execution, location […]
Wine & Spirits Days Engaged Post
As expected Friday was the busiest engagement day. The other days, with exception of Sunday, were very similar (30 – 45 engagements per). TapScanTM can provide different engagement experiences based on day. Aligned with the call to action on the asset different experiences can be delivered through the week. Eg more social experiences on the […]
Geo Location Post
Although there were no targeted stores for this campaign the data indicates that specific areas outperformed others with regards to engagement. Sainsbury Halifax location was one that stood out with several recorded engagements. TapScanTM can provide detailed execution and engagement insights including target sales locations. Example: All Sainsbury, Tesco, Asda locations allowing the […]
Engagements by Campaign Post
Four Brand recipes were more engaged than others with Warninks Snowball being the clear winner in popularity. Other recipes tended to be engaged 10-20 with a very low engagement for the Jerry & Cola. TapScanTM data can be used to determine if a campaign content is successful. Lack of engagement could be due to poor […]
Days Engaged Post
As expected Friday was the busiest engagement day. The other days, with exception of Sunday, were very similar (30 – 45 engagements per). TapScanTM can provide different engagement experiences based on day. Aligned with the call to action on the asset different experiences can be delivered through the week and more social experiences on the […]
Geo Location Post
Although there were no targeted stores for this campaign the data indicates that specific areas outperformed others with regards to engagement. The Sainsbury Halifax location was one that stood out with several recorded engagements. TapScanTM can provide detailed execution and engagement insights including target sales locations. Example: All Sainsbury, Tesco, Asda locations allowing the Brand […]
IQ Rating
IQ Rating The confidence interval indicates the level of variation in the metabolite profile. For example, a confidence interval of ≥95% to <98% indicates that the variation in the metabolite profile is within 2%–5% of the registered product sample for a specific product matrix. The IQ ratings apply to those products demonstrating consistent “batch-to-batch” testing […]
Confidence Interval (CI)
Confidence Interval (CI) A measurement of the variation in the metabolite profile of the registered cultivar or product for a specific product matrix. The illustration is an ordination diagram, which shows the principal components of a metabolite profile, which can then be measured using multivariate statistics. In this example we observe the relationship between a […]
Metabolomic Analysis
Metabolomic Fingerprint The metabolomic fingerprint in Figure 8 represents the metabolites present for a specific cannabis cultivar based on the NMR metabolite profile. The metabolomic fingerprint is quantitative, as it represents the relative molecular weight of each metabolite.
Genomic Analysis
Genovar Iris Identification The iris represents the single nucleotide polymorphisms (SNPs) that are present for a specific cannabis cultivar (Figure 6). SNPs are the most common form of DNA sequence variation. Each SNP represents a difference in a single DNA building block, called a nucleotide. Genomic Cultivar Match (G) Genetic relatedness to the registered cultivar […]