Four Brand recipes were more engaged than others with Recipe 10 being the clear winner in popularity.
Other recipes tended to be engaged 10-20 with a very low engagement for Recipe 9.
TapScanTM data can be used to determine if a campaign content is successful. Lack of engagement could be due to poor execution, location of the specific experience or that a specific experience did not resonate with the shopper. These learning’s will be applied and measured in the next campaign.