Four Brand recipes were more engaged than others with Warninks Snowball being the clear winner in popularity.

Other recipes tended to be engaged 10-20 with a very low engagement for the Jerry & Cola.

TapScanTM data can be used to determine if a campaign content is successful. Lack of engagement could be due to poor execution or that a specific experience did not resonate with the shopper. These learning’s can be deployed and measured in the next campaign.